About

1.  the industry's largest

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAA competitions. The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising.

2.  three-tier competition

Conducted annually by the American Advertising Federation (AAF), the Fort Worth competition is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie for recognition as the very best
in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third  tier, the national American Advertising Awards competition. 
Entry in a local competition is the first step toward winning a national American Advertising Award.

3.  local support

Entering the American Advertising Awards competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

4.  top-notch judges

Selection of the most creative entries in each category is effected by a scoring process in which a panel of judges evaluates all the creative dimensions of every entry. 
A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.
The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

5.  student competition

The American Advertising Student Awards is also a
three-tier national competition, which is sponsored bythe AAF and National Ad 2. Occurring in conjunction with the prestigious American Advertising Awards, the student competition recognizes and rewards creative excellence by students.